The Who, What, Why, & How of Digital Marketing

By Scott Meister, CPA | Aug 10, 2023

Source: HubSpot | Repost QBScott 8/10/2023 –  “With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?” “It is. In fact, there are about 4.9 billion global internet users as of 2021, a 400 million jump from 2020.…

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6 Ways To Acquire New, Loyal Customers For Your Small Business

By Scott Meister, CPA | Jul 27, 2023

Source: Adobe | Repost QBScott: 7/27/2023 – Tips to improve your customer acquisition strategy on a budget. One of the core challenges for a small business is customer acquisition. You need new customers to stay in business and keep growing, but it can take resources and be expensive. In just the last five years, the…

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12 Tips About Managing Client Expectations You Can’t Afford to Miss

By Scott Meister, CPA | Jul 11, 2023

Source: Small Business Trends | Repost Fadely 7/11/2023 – Working with a new client is always stressful. You each have to get to know each other and find out what the expectations are early on. For clients that are overbearing and a bit on the needy side, it can prove to be a strenuous relationship…

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4 Secrets to Growth in a Tough Sales Environment

By Scott Meister, CPA | Jun 22, 2023

Source: Entrepreneur | Repost QBScott 6/22/2023 – A global economic downturn might be cooling a once blockbuster funding environment for startups, but don’t let the gloomy headlines dent your growth ambitions. Technology advancements are reigniting investment activity and creating new opportunities for scrappy founders that can take advantage. The commercialization of large language models like…

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3 Key Signs of Change on the Horizon

By Scott Meister, CPA | Jun 8, 2023

Source: Entrepreneur | Repost 6/8/2023 –  Entrepreneurs and small business owners know how to embrace change and identify trends in their customer base sooner, which typically become indicative of the global marketplace in general. This allows small business leaders to be more agile and adjustment to meet the current state of business. Entrepreneurs and small…

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How to Promote Your Business: 13 Low-Cost Strategies

By Scott Meister, CPA | May 25, 2023

Source: NerdWallet | Repost QBScott 5/25/2023 – One of the main goals of small-business marketing is getting the word out about your business. By increasing brand awareness, you can build your customer base and ultimately increase sales. Learning how to promote your business can help you do just that. The best ways to promote your…

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Top 10 Small Business Leadership Tips

By Scott Meister, CPA | Apr 27, 2023

Source: Monster | Repost QBScott 4/27/2023 – As a small business owner, you’re driven and excellent at what you do, but as your business grows, you’ll need to master a new skill—small business leadership. The qualities that make a successful entrepreneur are not identical to those needed to be an effective organizational leader. The fact…

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25 Types of Marketing Strategies for Small Businesses – Which Ones Do You Use?

By Scott Meister, CPA | Apr 12, 2023

Source: Small Business Trends | Repost QBScott 4/12/2023 –  You’re a small business owner. You don’t have an endless marketing budget, or an abundance of time you can spend doing the marketing yourself for that matter. You do, however, need to market your products or services to remain competitive. What do you do? Fortunately, there…

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13 Ways to Grow Your Business Quickly

By Scott Meister, CPA | Mar 30, 2023

Source: Business News Daily | Repost QBScott 3/30/2023 –  There’s no surefire formula for instant success, but you can boost your business’s growth with these tips from startup founders. When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing…

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