Source: Adobe | Repost QBScott: 7/27/2023 –
Tips to improve your customer acquisition strategy on a budget.
One of the core challenges for a small business is customer acquisition. You need new customers to stay in business and keep growing, but it can take resources and be expensive. In just the last five years, the cost to acquire customers has gone up 50%.
Attracting new customers is tricky on a tight budget, but there are ways to make it work. Implement the following tips to boost your customer acquisition strategy.
1. Build a scalable strategy and set clear goals.
The first step in developing a successful customer acquisition strategy is setting measurable and achievable goals. And to do that, you need data. Look at your current customers and pay attention to their spending habits and how they engage with your business. Use demographic and behavioral information to build customer profiles and identify similar audiences to target. Then create a plan to reach those potential customers at the most effective touchpoints.
As you make a plan to draw in new customers and increase your revenue, make sure your acquisition strategy is scalable — that is, you don’t want your cost to become prohibitive as your business grows. Staying focused on your goals will help. Target audiences that the data shows will have interest in your product or service.
2. Craft engaging content and make it easy to find.
When it comes to drawing the attention of potential customers, content is king. Today’s consumer doesn’t want to be sold to — they want to make decisions on their own. Your role is to create content that will give them the tools they need to make an informed decision, while also raising awareness for your brand.
User-friendly tools like Adobe Express and Adobe Premiere Rush help anyone — even someone without a design or marketing background — create high-quality and visually appealing content. Adobe Express helps you create content for social media sites like Facebook, Twitter, Instagram, and LinkedIn, as well as infographics and blogs. Premiere Rush can help you shoot, edit, and share high-quality videos right from your phone. Keep your website and other channels updated with content that appeals to the needs of your target audience.
Author: Scott Meister, CPA
I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on QBScott.com.
Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale