Source: NerdWallet | Repost QBScott 5/25/2023 –

One of the main goals of small-business marketing is getting the word out about your business. By increasing brand awareness, you can build your customer base and ultimately increase sales. Learning how to promote your business can help you do just that.

The best ways to promote your business will depend on what kind of business you own, the products or services you offer, your target audience, marketing budget and additional factors. The good news is there are plenty of free and low-cost ways to promote your business, so you can test out several relatively risk-free to find what works best. Here are some of the top options.

1. Targeted email campaigns

Emailing marketing is a great way to stay in touch with your customer base, send reminders, promote sales and offer coupons and other savings. You can collect your customers’ email addresses through sign-up sheets at your brick-and-mortar location or through opt-in forms on your business website. Offering an incentive for providing their email, like a discount off their next purchase, can help you grow your list quickly.

To help automate your email campaigns and ensure your communications look professional, consider email marketing software. Services like Mailchimp and Constant Contact offer email templates, customizable landing pages and analytics tools to measure the success of your campaigns.

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Author: Scott Meister, CPA

I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on

Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale