Source: Small Business Trends | Repost QBScott 12/2/2021 –
The new year will present additional challenges and opportunities for small businesses as the country is still involved in the COVID-19 pandemic.
On The Small Business Radio Show this week, Ross Buhrdorf, the founder and CEO of ZenBusiness PBC discusses those challenges and tips for first time micro business owners. He has over 30 years of experience as an entrepreneur, technology leader and c-level exec, angel investor and board member, and has helped transform the way consumers interact with technology. Prior to ZenBusiness, Ross was CTO of HomeAway (now Vrbo), a vacation rental site.
Interview with Ross Buhrdorf on Small Business Challenges in 2022
Ross says that the pandemic was the black swan event that accelerated an existing trend: reassessing life and creating an “entrepreneurial renaissance”. According to a recent survey of micro business owners by ZenBusiness, the top things they found difficult to navigate when they first started their business were:
- Getting customers (50%)
- Sales/business development (41%)
- Securing funding (41%)
- Tax filing (state or federal) (40%)
- Legal requirements (39%)
- Website development and maintenance (34%)
- Accounting/financial bookkeeping (34%)
Being an experienced entrepreneur, Ross points out his tips for those doing it for the first time:
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