Source: HireHive | Repost QBScott 2/17/2023 – 

Small businesses often have to compete for resources with much larger organizations. The same has always been true for top talent. While some people like to work for large-scale corporations, others enjoy the experience with a small business or start-up. But how can you compete with larger companies for talent in this highly competitive market? Here are a few things you can do today to attract top talent.

Build and Promote a Strong Employer Brand

When you think of some of the big tech companies, like Google or Volkswagen, you get a clear vision of their branding in your mind. But it isn’t only the Fortune 500 companies who can create memorable brands. Building a solid company culture, especially an employe brand, will allow top talent to find and consider you as a viable employer for their career path.

So what’s the difference between branding and employer brand? They do go hand in hand, but there is more to it. Branding includes recognizable information like your website, logo, social media engagement, and your reputation among customers and the community. Your brand is your calling card to showcase your company’s mission and values.

An employer brand takes all of that into account. It’s about leveraging your currently happy team and making your application experience easy to follow. When your application process is well thought out, it builds trust with potential candidates. Keep up with communication, and even if someone isn’t hired, they will still have a positive experience, which they can pass on through word of mouth.

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Author: Scott Meister, CPA

I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on

Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale