7 COVID-19 Crisis Management Tips For Small Businesses
Source: zdnet.com | Repost QB Scott 3/26/2020 –
Business as we know it will change after the COVID-19 pandemic. This year will be the year that changed the trajectory of e-commerce, telemedicine and remote work. I have the privilege to work with one of the true pioneers in the world of digital commerce. So, naturally, I wanted to learn more about his thoughts regarding e-commerce. But surprisingly, the more I engaged with my friend and colleague, I found myself more interested in his point of view on how small business owners can coping with these unsettling and difficult times.
Vinod Kumar is the Head of Business Insights for Salesforce Commerce Cloud. As an early member of the Demandware team, the fastest-growing enterprise e-commerce platform that was acquired by Salesforce in 2016 to become Salesforce Commerce Cloud, Kumar has had courtside seats to the evolution of ecommerce. He led the roll-out of industry-first E-commerce Benchmarking that enabled Commerce Cloud customers to compare their business performance with an anonymized peer group of sites. His responsibilities include leveraging data science to distill actionable insights from anonymized shopping behavior gleaned from almost a billion online shoppers. He is an occasional blogger and frequent keynote speaker at industry conferences.
When not pouring through digital commerce data, Kumar can be found pouring cappuccino in his local coffee shop that he owns and manages along with his wife in the town of Stoneham, Mass. So by day, he is a digital commerce scientist, technologist, and futurist, guiding some of the biggest global brands on the Salesforce customer success platform, and by weekends he is working alongside his wife to own and operate a small business during a major crisis. I asked Kumar to share his advice with other businesses owners during the COVID-19 pandemic.
Author: Scott Meister, CPA
I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on QBScott.com.
Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale