Source: Entrepreneur | Repost QBScott 8/12/2021 –
A strong brand identity has the power to elevate and position a company in a way that can yield greater success. For small businesses, a strong brand identity is one of the key ways to stand out from competitors and differentiate yourself. But branding is more than just a logo and tagline. It’s about how you tell your story to customers through all the different channels available to you. It’s not always easy, but creating a strong brand identity for your small business can be one of the most important decisions you make, as it will shape how people see your company.
Here are three powerful reasons why branding matters so much for small businesses and how you can start to create a strong brand identity.
What is brand identity?
From your website’s appearance to your messaging style, branding helps your company create a visual presentation to the world. From your mission statement and brand values to the types of imagery you’ll use to highlight your products or services, these elements are all key parts of your brand identity. A strong brand identity delivers a cohesive message to your audience and builds trust.
Author: Scott Meister, CPA
I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on QBScott.com.
Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale