QBScott Indianapolis, INSource: Small Business Trends | Repost QBScott 9/24/2020 –

If you run a small business for long enough, you’ll need to change the way you think about certain concepts. From customer data to marketing strategies, making adjustments can help you stay relevant. Check out the tips below from members of the online small business community for changing your mindset.

Take a Fresh Look at Consumer Data
Businesses rely on data to draw conclusions about customer behavior. But as times change, you may also need to change the way you look at that data. In this Marketing Land post, Rodric Bradford explores the concept of consumer data during the age of COVID-19.

Think Strategically About Your Content Model
Lots of businesses use content marketing in some way. But do you have an actual content model? If you haven’t thought strategically about this concept yet, it may be time to do so. Robert Rose elaborates in this Content Marketing Institute post.

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Author: Scott Meister, CPA

I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on QBScott.com.

Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale