Source: Forbes | Repost QBScott – 2/2/2023 –

Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers.

1. Offer new customers discounts and promotions

Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases. Bargains like these can attract new customers who have been considering doing business with you but needed an incentive to actually change their shopping habits. Then track what they buy and which offers they redeemed so you can better target them with future marketing messages that will cement their loyalty.

2. Ask for referrals

Once you gain a customer’s loyalty, put that to work for you by asking them for referrals. Current customers are one of the best sources of new customers. But you can’t be passive and wait for your them to bring colleagues, friends, and family to your business. Instead, take control and create a systemized approach to actively solicit referrals from your satisfied customers. Build referral-generating activities into the sales process. Send follow-up emails to make sure customers are happy with their purchases, and then follow that up with another email asking for referrals. Consider offering incentives if the sale price warrants it.

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Author: Scott Meister, CPA

I help small businesses, accountants, bookkeepers, office managers, and business owners with their accounting needs. I’ve used QuickBooks since 2002 and train folks on how to use it efficiently. I create high-quality video training tutorials for QuickBooks and post them on QBScott.com.

Certifications include: Certified Public Accountant (CPA) | Certified Bookkeeper (CB) | Advanced Certified ProAdvisor for QuickBooks Desktop | Advanced Certified ProAdvisor for QuickBooks Online | Certified ProAdvisor for QuickBooks Enterprise | Certified ProAdvisor for QuickBooks Point Of Sale